Welcome to our blog! It is a pleasure for us to open this section within Beguru, and we cannot think of a better way than by giving some tips to be able to optimize your experience as gurus much better.
Today we explain how to create your Classroom and make it attractive to your community. After reading these tips, subscribers will rain down on you!
1- IMAGE CHOICE
An image is worth a thousand words, and that’s why the photo you choose as the cover of your Classroom is essential, because it will be the first impression the user will have when they enter Beguru and see the available classrooms within their favorite categories.
It has to be representative of the content, real and close. Here, it is most recommended that photos should be taken by you but, if you prefer to resort to external photographs, there are many free image banks where you can get inspired. Our favourite is Unsplash, but Pixabay, Freepik or Free Images, among others, are also very good.
2- INCLUDE A VIDEO
This step is not mandatory, but it greatly enriches the content and, in addition, it has been shown that video achieves a much greater reach than photos. In this case, it must be a short, introductory video, or a summary of what your lessons will be like so that the user can get an idea of what they are going to find.
Another option is to add a video of yourself, introducing yourself and inviting them to join your Classroom. Without a doubt, it is a very good first contact to gain experience in front of the camera and practice your future lessons.
3- TAKE CARE OF SEO
The better you write your content based on SEO, the more reach you will have and the better positioning in search engines. When creating your Classroom, you have to know the keywords that fit your audience and content and include them in the description. I recommend that you also include them in the description and alternative text of the class image.
In this way, you will be more “relevant” both within Beguru and in the search engines (Google) since you will appear in the first positions and you will have more options to attract students.
There are many tools to do a search for your keywords, but for those who are starting, I recommend using Google Keyword Planner, although there are more options than you can try and investigate such as Google Trends or Übersuggest, for example.
4- CREATE SEVERAL LESSONS FROM THE BEGINNING
It is much better than, before creating a Classroom, you already have a plan for the lessons that you are going to give and when you are going to broadcast them. In this way, you leave as much of the content created as possible and it is easier and more intuitive for the user.
In addition, a class that already contains several lessons is much better than an empty class or with a single lesson, to which you are adding the following lessons with very little notice or in a very long space of time. This will make it very difficult to gain loyalty from your students.
The user values above all that the guru is constant and committed to its contents. Think they want to learn from you and are looking forward to seeing you in action!
5- SHARE ON SOCIAL NETWORKS
The advantage that Beguru offers you is that you can use your social networks and your usual platforms to broadcast your lessons.
It is very important, if not essential, that once you have created your Classroom, at the same time you publish it in your social network profiles with the corresponding hashtag, which is your keywords. In this way, you will not only reach Beguru users, but you will also be able to attract more traffic to your profile and increase your subscribers.
Think that, once you have achieved this first step, which is that users sign up for your Classroom, from Beguru we take care of notifying them when you publish a new lesson. We do the rest of the work for you! So you only have to worry about enjoying teaching and learning online with your students