Facebook Live vs Instagram Live, how to use them. These two social have become vital parts of the marketing strategy for most brands.
These two platforms are in the race to become the # 1 live streaming platform. Although Facebook has Instagram, there are differences that we must know, especially when planning our own live content strategy..
At Beguru, we teach you to maximize your impact, reach and engagement.Among the similarities that exist between Facebook and Instagram Live, we highlight:
- – Both platforms send push notifications to your account followers when you start a live broadcast.
- – Both provide you with detailed analysis of the live video at the end of each of your streams.
- – Both platforms have built-in tools that allow you to interact with your audience.
- – Viewers can send comments and reactions in real time.
- – The Facebook and Instagram algorithm very well indexes live content and rewards these users by giving them greater reach than others.
On the other hand, there are significant differences that we must take into account:
- – Selective push notifications. On Facebook Live, many of your followers will be notified about your live broadcast, but not all. While on Instagram, not only will your live show reach your entire audience, but it will also be given priority in the stories section, and you will also have the opportunity to reach new users and potential followers.
- – Permanence of live videos. Once you have finished the live broadcast on Facebook, you can save the entire video as it happened, or even have a part of it remain on your profile. In the case of Instagram, once the live broadcast is over, the video will be saved for the next 24 hours and then disappear, just like a story.
In essence, the main difference lies in permanence vs. scope. While Facebook offers a permanent way to store your live videos and reuse them for content purposes, Instagram offers you more reach so you can connect with users who may not have been your followers in the first place.
Best practices for Instagram Live
Use the sense of urgency. By not being able to keep the video for more than 24 hours after the broadcast, you can give your content a context of exclusivity and limited time to your followers, and use it to maximize their live broadcasts on Instagram.
Use the commenting features of the platform. Instagram Live allows you to do creative things with comments, such as setting a comment that will appear at the top of the sequence as highlighted. This can create more interaction with your live content.
Promote your broadcast in advance. We already explained the importance of this function in previous posts on Social Learning. The more you announce your next live videos in your feed or in your stories with ad-hoc posts, the more likely you are to make your audience aware and not miss your next broadcast.
Best practices for Facebook Live
Always post all live streams after they have finished. Since Facebook allows you to save your live broadcasts to your profile permanently, be sure to keep all your live streams on the platform. Also, you can always reuse the content for other purposes.
Make sure you put your metadata in your live shows.When you save the video, don’t forget to give it a title and a description that describes the content of the video. By doing this, your audience will know what the video is about and you will also improve your organic positioning. Also, don’t forget to tag the guests who have participated in the content.
If you want to become an influencer with your live content, it is important to create a platform-specific live streaming strategy and follow the latest marketing trends. Both Facebook and Instagram Live are designed so that you can reach more people, and have a greater impact on social networks. You just need to know the best practices. That is why, from Beguru we will try to give you the best advice so that you get the most of them.